Google Play aims to turn users on with a new look

April 10th, 2013, 23:46 Posted By: wraggster

Makeover boasts better visuals, simplified payment procedures and ease of use.
This time last month Google Play celebrated its first birthday, touting 700,000 apps, five million e-books and 18 million songs. And now, Google says its app store has been given a new look, which is currently rolling out to Android phones and tablets running Froyo and above, with users receiving it in the coming weeks.
Google Play, of course, was originally the Android Market, but last year's rebranding was in a bid to encourage users to see it as an engaging hub for entertainment.
Michael Siliski, group product manager for Google Play, said: "Whether you’re in the mood to listen to Justin Timberlake’s new album or discover a new game to play, you want the experience of finding and making your purchase to be quick and easy. The new design focuses on bigger images that jump off the page. Similarly themed content is grouped together so you can hone in on a magazine to read or an app to try.
"As you move down the page, new recommendations continue to appear so there is always more to see and explore. We’ve also simplified purchasing so you can breeze through checkout and get to enjoying your movie rental or other content."

http://www.mobile-ent.biz/news/read/...ew-look/021061

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