Today Google revealed an updated version of its Google Play Developer Program Policies. There aren't actually all that many changes or additions, but those that are present are quite interesting. Google is clamping down on the problem of impersonation, making it clearer that it is not permissible to mislead users by imitating other apps, making false claims, or suggesting endorsements that do not exist. One of the more intriguing changes to the document sees Google calling on developers to show sensitivity to evens such as natural disasters, war, and death. Any apps or other content that attempt to benefit by exploiting such events are explicitly banned.