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Free Apple promo sparks 6m downloads of Infinity Blade II

July 18th, 2013, 22:03 Posted By: wraggster

Sales for paid titles also rise on back of special deal

Epic’s Infinity Blade II was downloaded 5.7m times as part of Apple’s free-app promo during the App Store’s anniversary celebration.
AllThingsD reports the figure was accumulated over a week, with 1.7m of the downloads taking place on the first day alone. The game has now been downloaded nearly 50m times since it launched in December 2011.

Epic also saw a 2.5 per cent week-over-week rise in sales for the original Infinity Blade, and sales for the Infinity Blade: Awakening e-book went up 70 per cent – despite neither being discounted or directly involved in the promotion.
Infinity Blade: Dungeons was to be the next in line for the franchise, but was recently cancelled due to the closing of the game’s developer Impossible Studios.

http://www.develop-online.net/news/4...inity-Blade-II

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