"Imagine treating your phone like a piece of paper. Roll it up. Drop it. Squish it in your backpack. Step on it — without any damage. Researchers are working on just such handsets — razor-thin, paper-like and bendable. There have already been prototypes, attracting crowds at gadget shows. But rumors abound that next year will see the launch of the first bendy phone. Numerous companies are working on the technology — LG, Philips, Sharp, Sony and Nokia among them — although reports suggest that South Korean phone manufacturer Samsung will be the first to deliver. Samsung flavors smartphones with so-called flexible OLED (Organic Light Emitting Diode) technology, and is confident that they will be 'very popular among consumers worldwide.' Their screens will be 'foldable, rollable, wearable and more, [and] will allow for a high degree of durability through their use of a plastic substrate that is thinner, lighter and more flexible than conventional LCD technology,' says a Samsung spokesperson.'