Europe spends 180 per ...

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Europe spends 180 per cent more time gaming on mobile than US

February 21st, 2014, 01:09 Posted By: wraggster

Plus 359 per cent more time on sports apps.
Over all Europe is 18 per cent more active on apps than they are in the US – this is most noticeable on gaming apps where this side of the pond spends 130 per cent more time, and 359 per cent more time on Sports apps.
The data released by Localytics displays great opportunities for companies to target the European market with a strong mobile presence.
These insights can help marketers as they move from seeking downloads alone, and further engaging their current or potential customers inside apps, with insights into how and when people are using their devices.
For example, app use in Europe peaks at 6pm, where as in the US it peaks at 8pm.
Localytics provides an analytics and marketing platform for mobile and web apps, used within over 20,000 apps on more than 1.4 billion devices.

http://www.mobile-ent.biz/industry/m...than-us/043024

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