Electronic Arts, of course, is a video games publisher by trade, but it has seen increasing success with mobile and continues to hint it will move on from its console-based heritage.
In June, the firm said it will make freemium mobile games the norm, and a month later claimed becoming a digital-only publisher is inevitable.
Now, EA is in talks with Microsoft to launch games for the Windows Phone 8 platform as part of its ongoing mobile.
Speaking to Bloomberg, COO Peter Moore, said: "We’re working very closely with Microsoft to understand what their views on gaming navigation are.
"Anything that allows more platforms to be adopted quickly that have a gaming element is good for Electronic Arts."