Does Android's 'dude ...

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Does Android's 'dude problem' make it irrelevant to women?

October 14th, 2010, 14:44 Posted By: wraggster

Google's Android OS is 'irrelevant' to women, claims Lady Geek founder Belinda Parmar, citing research carried out by YouGov for her company.
The survey found that less than 5% of 25-39 year-old women would choose an Android smartphone, compared to 11.4% of men in that age group.
"Android provides a perfect example of how not to market a platform to women, and so the Android experience has become irrelevant to more than half of the population," she says.
She'll be presenting the full findings at this month's DroidCon conference in London.
"I know that this may come as a shock to the attendees at Droidcon and I’m prepared for the rotten tomatoes to be thrown, but it is true that Android has a ‘dude’ problem."

Several executives from Google will be speaking at the conference, so Parmar's session promises to be a hot ticket.

http://www.mobile-ent.biz/news/39048...evant-to-women

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