Aforementioned feelings are just some that current iPhone users experience. It's almost here, according to Apple, and the general consensus is that the 'it' refers to the iPhone 5. Online researcher AYTM has examined Stateside use of the iPhone to find that 75 per cent of current owners plan to upgrade to the device by 2013.
It's quite a wild statement to make when you consider that Apple hasn't said a word of what it's next device will actually feature, but of course, the brand does have an 84 per cent customer loyalty.
The iPhone also brings out a varying number of emotions in users, making 43.9 per cent feel like the king of cool, while 48.1 per cent feel tech-savvy and 48.5 feel happy.