Consumers pay for fewer than ten per cent of their apps

August 25th, 2012, 23:10 Posted By: wraggster

And they hate slow glitch-riddled offerings – take note, developers.
The latest report from Strategy Analytics' Wireless Media Lab warns developers that they have certain expectations to meet if they want to secure customer loyalty, and make a popular app, while app stores should make the content easy to find.
Consumers want stable, useful, and easy to use apps, and are irked by apps are that send spam and run too many ads, as well as ones that are slow and glitchy.
But they shouldn't be too choosy, considering that they pay for less than ten per cent of the apps on their phone, meaning more than 80 per cent are free.
Of course, that doesn't guarantee a premium app is going to meet the standards they demand, and the data is a wake-up call to all.
Taryn Tulay, analyst, Strategy Analytics Wireless Media Lab, said: "For apps to hold any monetary value to the consumer, apps must be unique, of good quality and used by the consumer on a daily basis – providing them with a service or feature that they cannot get anywhere else."

http://www.mobile-ent.biz/news/read/...ir-apps/019142

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