Consumers more willing to buy Xmas gifts via mobile now than in 2011

November 15th, 2012, 23:53 Posted By: wraggster

While many of us have already begun the arduous annual process of purging our wallets, be they virtual or physical, in the name of festive cheer, Mojiva has been tracking the Christmas shopping habits of smartphone owners in the US for its Holiday MAG.
According to the latest research from Mojiva, US smartphone owners are now more willing to spend money on Christmas gifts using m-commerce than they were last year, while the number of respondents to begin Christmas shopping before November has increased by 12 per cent on last year’s figures.
The latest Mojiva findings also shed some light on the different behavioural patterns of male and female smartphone consumers, with 54 per cent of women buying Christmas presents prior to November, as opposed to only 34 per cent of male respondents. Furthermore, 70 per cent of women believe their smartphone to be the most helpful source of information when it comes to price comparison and sales details.
Meanwhile, 79 per cent of all respondents claimed that the would feel comfortable spending more than $20 on a single Christmas item using their smartphone, compared to 71 per cent in last year’s Holiday MAG.
The Mojiva Holiday MAG also 28 per cent of respondents own an iPad, while 20 per cent own an Android tablet.

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