Business 2.0: N-Gage failed the Sky Mall test | Apple News

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Business 2.0: N-Gage failed the "Sky Mall" test

August 31st, 2006, 02:56 Posted By: wraggster

Nokia's N-Gage was the last mainstream video game platform to call it quits due to poor sales, at least until 2007. With that, the recent September issue of Business 2.0 (online article pending) explores the secrets to a successful product launch and cites the N-Gage as failing one of the most important product development metrics: The "Sky Mall" test. That is, if your product can be found in Sky Mall magazine (that poopsky product magazine on planes that you read out of boredom) then don't launch the product if you hope to reach the masses. Generally speaking, "do-all" products with poor messaging are an easy find in the magazine.

So what other gaming products might be found in Sky Mall, and will selling convergence to a large audience ever be easy?

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