BAFTA this morning launched its second annual games design competition for kids, to help encourage them to consider a career in the games industry.
Teams of three 11-16 year-olds are invited to pitch their idea for a game to BAFTA's Young Game Designers judging panel. The winner, crowned at this year's BAFTA Children's Awards, gets their design coded up into a working prototype by a team at Dundee's Abertay university.
A launch event is running throughout the day at London's Westfield shopping centre, with young celebs like Outnumbered's Tyger Drew-Honey and Waterloo Road's Millie Katana due to appear as ambassadors for the project.
Other stars, including Arsenal's Jack Wilshire and The Sarah Jane Adventure's Anjil Mohindra, who you can see in the video below, have been recruited to lend a supportive word or two.