While the vast majority of iPhone customers opt for all-inclusive (but expensive) contracts, those miserly pay as you go customers that depend on the $20 MEdia Net unlimited data add-on to save money in the long term will be upset to find that, as of November 12th, they won't have that option. AT&T has decided to end the service, which — though never intended for use with the iPhone — was the sole reason that many people could justify paying the full unsubsidized price, because it was relatively unpopular. The announcement was made in a text sent to MEdia Net users: