As I see it, the biggest problem Apple's iPhone faces as a gaming platform is the flood, the sheer wall of games now available on the system.
The last I heard, and I'm sure it's well past this by now, is that there are 15,000 applications on the App Store right now, many of them games.
I try to check in on the App Store daily but find it hard to keep up with what's new and what's worthwhile. Worse still, the games are so popular that they tend to push out all other applications in the broader categories like What's Hot and What's New and Top 25.
Pocket Gamer recently sat down with Apple's senior product manager for iPhone worldwide marketing to talk about the issue and a few other things.