Apple CEO Tim Cook during his keynote said that around 130 million customers have purchased their first Apple device in the last twelve months. He states, 'Many of these customers were switchers from Android,' he said. 'They had bought an Android phone by mistake, and then had sought a better experience and a better life.' He added that almost half of those who have purchased an iPhone in China since December have switched from Android. However, it is worth noting that iPhones were not actually available in China until December, when pre-orders began, so it is unclear how much of the device's popularity there is simply down to the novelty factor, rather than a burning desire to flee from Android."