Apple patent trial loss was beneficial to Samsung

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October 5th, 2012, 10:51 Posted By: wraggster

Sales of Galaxy S III smartphones have increased since the $1.05bn court case
Analytics firm Localytics has found that demand for Samsung's flagship phone is increasing despite the company losing a patent war against Apple and the release of the iPhone 5.
Localytics says it has seen a nine per cent average increase of new Galaxy S III devices since the first week of August, while the number of new Galaxy S IIIs increased by 16 per cent during the Apple patent trial verdict and 15 per cent during the week thatApple announced the iPhone 5.
It seems that, far from crushing Samsung's momentum, the high-profile lawsuit was good PR for the South Korean company and implanted a key thought into the public's mind: "If Apple think this device is similar and a threat, but it costs much less, why don't I buy that instead?"
That's the kind of consumer programming that money can't buy. Well… unless you have $1.05 billion.

http://www.mobile-ent.biz/news/read/...samsung/019542

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