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Apple is reportedly willing to share viewing data to clinch TV deals

March 19th, 2015, 20:50 Posted By: wraggster

Apple is apparently bending over backwards to make sure that its oft-rumoredstreaming TV service gets off the ground. New York Post sources claim that the company is willing to share viewer data with the networks, including demographics and viewing habits, if it means getting channels ahead of its service's reported fall launch. It's not clear just how much info broadcasters would get, although there's talk of letting them run ads if they don't think the subscription fees are enough.

http://www.engadget.com/2015/03/17/a...r-viewer-data/

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