Android ad surge across US

January 22nd, 2010, 16:02 Posted By: wraggster

Android appears to be providing a challenge to iPhone in North America. Its share of ad requests was just four per cent in Q1 2009.
The December 2009 AdMob Mobile Metrics Report breaks down requests by region, manufacturer and OS in its network of more than 15,000 mobile websites, iPhone, Android, and webOS apps.
Here are the main regional splits:
Asia: Nokia continues to be the leading manufacturer with 53 per cent of requests in Q4 2009. iPhone had a strong Q4 and doubled its share of smartphone requests to 27 per cent.
Eastern Europe: Nokia’s share decreased to 35 per cent in Q4 2009. Apple, Sony Ericsson, and Samsung devices generated 23 per cent, 12 per cent and nine per cent of requests, respectively. Eight of the top 10 smartphones in the region were Nokia devices.

Latin America: Apple led with 39 per cent, Nokia had 15 per cent and Sony Ericsson had 11 per cent of device requests. RIM had three of the top 10 smartphones in the region.
North America: In Q4 2009, Apple lead with 40 per cent followed by Samsung with 17 per cent and Motorola with 11 per cent. The iPhone generated 54 percent of smartphone requests in Q4 2009. Android share grew throughout the year reaching 27 per cent in Q4 2009, by far the highest penetration in any region.
Oceania: Apple’s share is a massive 92 per cent.
Western Europe: iPhone and iPod touch generated more than half of total requests from the region at the expense of Nokia, Samsung, and Sony Ericsson.

http://www.mobile-ent.biz/news/35749...urge-across-US

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