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Almost a third of the world's tech-savvy consumers want a new iPad

March 28th, 2012, 23:28 Posted By: wraggster

While nearly a quarter will go for a reduced iPad 2.
According to Fortune, Baird Equity Research claims 29 per cent of 'tech savvy' consumers around the world plan to buy a new iPad within the next three months, while 22 per cent will favour a discounted iPad 2.
Additionally, 24 per cent of Americans plan to acquire the new Apple tablet, and 15 per cent will go for its predecessor.
48 per cent of existing iPad owners also plan to buy a new iPad, while 35 per cent of that number already possess an iPad 2, which was released just one year ago.
Retina Display was the top reason consumers plan to upgrade with 28 per cent, followed by the quad-core processor at 26 per cent and LTE with 17 per cent.
Interestingly, when the 'tech savvy' bunch were asked whether they understood what LTE – next generation mobile broadband that stands for Long Term Evolution – is, 59 per cent said no, with some answers including 3G tech, Long Telecom Exposure and operator-owned tech.

http://www.mobile-ent.biz/news/read/...ew-ipad/017564

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