AdMob expresses concern at Apple's location ads ban for iPhone

February 6th, 2010, 22:43 Posted By: wraggster

Earlier today, it emerged that Apple is telling iPhone developers that it won't approve apps that use location primarily to push geo-targeted ads at users.
Although the exact details are still unclear - it's possible the ban will only apply for apps that don't use location in other ways already - it could have an impact on the plans of mobile ad networks like AdMob.
So, we asked the company for its response, and it just provided us with this statement:
"Apple’s iPhone and App Store platforms have been critical in driving the growth of mobile advertising. We’ve heard about this change from a number of worried application developers and share their concern. We hope this is not indicative of a new approach by Apple and that many different companies will continue to have the ability to contribute to the rapid innovation in mobile advertising on the iPhone."
With Apple now owning its own mobile advertising network - Quattro Wireless - and getting increasingly competitive with Google (which is buying AdMob), it remains to be seen what this new approach means.

http://www.mobile-ent.biz/news/35925...cation-ads-ban

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