90 per cent of Brits waste four hours a day using mobiles on holiday

August 2nd, 2013, 23:05 Posted By: wraggster

Too busy accessing social media and snapping selfies instead of their location.
Lastminute.com has found that 90 per cent of British holidaymakers spend up to four hours a day – over a day in a one week holiday – using mobile devices.
Forget the excursions and the majestic natural beauty on offer in many locations, 48 per cent of travellers use their gadgets to keep occupied and 31 per cent make real-time social media updates.
You know the type; "Had an amazing time at the pyramids today, I love my baby" and "OMG, the kids loved meeting Mickey Mouse just now, gonna get some burgers for lunch next."
Self-portraits are also all the rage as 28 per cent of Brits take selfies, spiking to 30 per cent for women and 25 per cent of men.
27 per cent now refuse to stay at a hotel that doesn't offer free wi-fi, and 40 per cent would rather start in a two or three star hotel with free internet ahead of a five star hotel without it.
The need to be connected is so important that 30 per cent opt for restaurants and bars with wi-fi ahead of those that don't supply web access, and 14 per cent buy a foreign SIM-card on holiday to use the internet on the go.
Mark Maddock, MD of lastminute.com UK and Ireland, said: "Whether it’s a good distraction or not, the reality is our customers are now always connected – and they want this to continue seamlessly when they are abroad.
"We are finding with our hotel partners it is no longer enough to offer guests free wi-fi, it is also about the quality and speed of the internet connection. We have connected travel with technology since 1998 but would be the first to say to customers – don’t forget to switch off when you are on holiday and open your eyes to where you are in the world."

http://www.mobile-ent.biz/news/read/...holiday/022046

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