75 per cent of Americans use mobile phone in the loo

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January 31st, 2012, 10:08 Posted By: wraggster

In October, we reported that more than a quarter of UK tablet owners had a penchant for using their device whilst going to the toilet.
Now, US-based marketing agency 11mark claims three-quarters of Americans don't enter the bathroom without their mobile phone as 74 per cent of men have used their handset in the loo, while women lead with 76 per cent.
However, results show that men regard the toilet as a substitute office as one-fifth have participated in work-related calls, compared to 13 per cent of females.
The report says that 63 per cent have taken a phone call, compared to 41 per cent that have initiated a phone call, while 67 per cent have read a text and 38 per cent have surfed the web.
Nicole Burdette, principal, 11mark, said: "The writing is on the stall. This study confirms what we all know -- that the last private place is no longer private. And, that the 'mobile-everywhere' phenomenon is flushing out a host of new opportunities for savvy communicators."

http://www.mobile-ent.biz/news/read/...the-loo/016867

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