63 per cent of Brits delete apps after just one use

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May 30th, 2012, 22:09 Posted By: wraggster

The survey from comparison site GoodMobilePhones.co.uk shows app developers will need to work harder in order to secure consumer loyalty, as 63 per cent of Brits delete smartphone apps after one use.
Almost three-quarters have used apps just once, with gaming apps accounting for 61 per cent of apps that become neglected.
Meanwhile, 56 per cent use less than ten per cent of the apps on their device, while the average smartphone owner spends three hours per week using apps.
73 per cent use social networking apps Facebook and Twitter the most, with news apps securing 69 per cent popularity, though just seven per cent regularly revisit novelty apps.
Word of mouth and cost were contributing factors for downloading a new app, influencing 48 per cent and 32 per cent respectively.

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