55 per cent of Europeans prefer Android phones to iPhones

August 26th, 2013, 20:07 Posted By: wraggster

Larger mobile spend is seen on a tablet than on a smartphone.
Only 23 per cent of Europeans would choose an iPhone over an Android device, which was more desired by 88 per cent of people asked, reports Adobe.
Results gathered from 3,000 people at the 2013 Mobile Consumer Survey showed that 80 per cent of tablet use happens in the home, most likely being the reason thatmore mobile spending is seen on tablet than on a smartphone.
Consumers reported that they spend a longer time on their tablet in one sitting, with 26 per cent using the device between one and four hours a day, and 7 per cent five or more hours.
The primary device for 77 per cent of people who own both a phone and tablet is the smartphone, however tablets are increasingly becoming the chosen gadget which is up from 12 per cent last year to 23 per cent this year.
I looks as though there is room for improvement in mobile sites and apps as 60 per cent reckon their mobile experience is average, and 40 per cent saying that they are neutral or not satisfied.
It looks as though developers in the mobile industry will need to pick their game up if they want to impress the audience - how they'll do that, we don't know. But no doubt someone will pull something out of the bag!

http://www.mobile-ent.biz/news/read/...iphones/022222

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