Straight from the bullshit department: a recent survey of 1500 women has found that men who own an iPhone are more attractive than those who do not. Women were particularly repulsed by men who own a Palm Pre, the study also found.
Ok, I made that second part up, but then again the first part was completely made up, too.
According to the survey, which was held by Phones 4u, an online retailer of iPhones (and other phones) and thus utterly neutral any way you look at it, 54% of women stated that they would be more likely to date a man if he owns an iPhone.