40 per cent of Brits refuse to pay for apps

November 30th, 2012, 00:34 Posted By: wraggster

Smartphone owners in the UK seem more than a little reluctant to part with cash for their mobile apps, after a survey by MyVoucherCodes showed that 40 per cent of Brits never download paid-for apps.
The survey of 2,600 smartphone owners also revealed that 32 per cent occasionally pay for apps, while 27 per cent claim that they do so on a regular basis.
When those who never pay for apps were asked to explain why, 53 per cent said that they ‘didn’t think they were worth it’. 29 per cent, however, insisted that they ‘couldn’t afford’ to pay for apps.
Those who claimed that they would occasionally pay for apps said that they would be most likely to pay for social networking apps (71 per cent). The second most popular choice was new apps with 64 per cent, while 59 per cent stated that they would be most likely to spend on game apps. Sports/fitness apps came in at fourth with 57 per cent and food/recipe apps took fifth with 51 per cent.
Meanwhile, regular app buyers revealed that the average amount they would spend on apps each month was around £5.20.
Mark Pearson, chairman of MyVoucherCodes, said of the results: "It was quite interesting to see how many people don't actually pay for apps. They can seem quite expensive at the time, but when you consider that some are just 69p, it's not all that much in the grand scheme of things!"

http://www.mobile-ent.biz/news/read/...or-apps/019983

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