4.5-inches is the most preferred smartphone screen size

May 13th, 2013, 19:53 Posted By: wraggster

In the second half of 2012, smartphone owners were most likely to be interested in devices with a screen size measuring between 4.2-inches and 4.7-inches, according to Strategy Analytics.
4.5-inches came out as the most popular screen size, which is an increase from 4.3-inches in 2011. Comparatively, prospective smartphone buyers were more interested in smaller screens than existing users, while males prefer size ahead of females.
Brand also plays a factor in the decision of screen size preferences, but most respondents showed a desire for their next handset to sport a larger screen than their existing one.
Samsung is renowned for introducing large-screened phablet devices and recently unveiled the Galaxy Mega, while phabet shipments are set to spike 136 per cent year-on-year.
Paul Brown, director in the Strategy Analytics User Experience Practice (UEP), said: "As consumer acceptance of smartphone sizes increases, many smartphone manufacturers are making larger and larger products. The intention of many manufacturers to drive screen size up has been very clear over recent months, and there is the potential for 'phablets' at the lower end of the size scale to become more mainstream - especially as manufacturers work to maximize the ratio of screen to overall size, therefore providing a larger screen on a smaller form factor."
Kevin Nolan, VP for the User Experience Practice at Strategy Analytics, added: "As screen size increases, the way in which consumers interact with the device also needs to be considered. Larger devices are harder to interact with one-handed, and so it is important for user-interfaces, and especially on-screen key placements, to be designed to allow for easy interaction."

http://www.mobile-ent.biz/news/read/...en-size/021322

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