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23 per cent of footy fans are watching Euro 2012 on their phones

June 18th, 2012, 22:43 Posted By: wraggster

And 91 per cent are getting their tournament stats and updates via mobile.
With Euro 2012 underway, O2 Media has observed how connected football fans are to their smartphones, with 79 per cent admitting that mobile is the preferred way to keep updated on football gossip.
In fact, 91 per cent plan to use their device during the tournament's run, with 78 per cent using it multiple times each day.
As for usage, 88 per cent will check scores and results, 79 per cent plan to read the latest news, 41 per cent cite match highlight viewing, and 38 per cent expect to place a wager.
23 per cent will even watch matches live from their phones, with boss' advised to keep an eye on males, who are more likely to access mobile football info during working hours.
Additionally, 73 per cent will text friends during matches, while 59 per cent will tackle Facebook and Twitter to voice their thoughts.

http://www.mobile-ent.biz/news/read/...-phones/018347

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