‘It's time to stop bad-mouthing EA’

June 5th, 2009, 23:04 Posted By: wraggster

Publisher’s top sports producer hits out at critics ahead of FIFA 10’s upcoming release
FIFA producer David Rutter feels that it is time for the press to stop attacking EA Sports – as the firm attempts to top last year’s groundbreaking FIFA release.
Rutter is the man tasked with meeting EA Sports president Peter Moore’s ambitious targets for FIFA 2010, which include reaching an average Metacritic score of 90 and adding to the ten million current FIFA gamers from the world’s two billion football fans. And Rutter is confident that this pressure will push the team to create the best FIFA game yet.
“I am extremely proud and privileged to be doing this job,” he said.
“It does upset me that people bad-mouth EA, and I used to be one of those people. But the fact that I am allowed to spend so much money on making good gameplay, without having to do anything gimmicky, to me speaks volumes of the work Peter Moore and other people in the organisation are doing.
“And that is doing what matters most to the fans, refining the game, innovating and putting in game modes that people want.”

“The critical and commercial success of FIFA 2009 has put a lot of pressure on us for this new game, but I am fortunate that I work in an environment that lives and breathes on pressure.
“Everyone here knows what is expected of them in terms
of quality.
“It is going to be very, very hard. Our Metacritic is currently 87, and getting those extra three per cent is a really hard challenge to overcome. But I’m confident that when FIFA 10 finally comes out, it will be exactly what the gamer wants.”

http://www.mcvuk.com/news/34633/Its-...ad-mouthing-EA

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