Riccitiello: Star Wars MMO 'solid and profitable'

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May 10th, 2012, 23:50 Posted By: wraggster

'Our plan was to break one million subscribers'

Bioware’s The Old Republic has been a successful release for publisher Electronic Arts, the company’s CEO has claimed.
Speaking to CNBC, John Riccitiello said the plan for the MMO had always been to surpass one million subscribers, and believes the current number of registered users had beaten those expectations.

“When we originally started the franchise, our plan was to break one million subscribers,” he said.
“Our investment case was 1.2 million. We told the street yesterday we’re at 1.3 million. We happened to have an earnings call right in the launch period, where we hit 1.7 million.
“We have an obligation to tell them the facts. I think it’s a solid success.”

http://www.develop-online.net/news/4...rofitable-game

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